Articles & Posts

Insights, articles and case studies

Jed Ashforth

18 min read

XR Expectations | Presence Wrangling

Part 4 | Learn tricks and techniques to keep the XR user in the sweet-spot of Immersion.

Jed Ashforth

9 min read

XR Expectations | Steering the Immersion

Part 3 | Learn how the type of physical interface can re-frame the user's expectations.

Jed Ashforth

7 min read

XR Expectations | A Symphony of Senses

Part 2 | Learn why the easiest things to do in real-life are often the hardest to pull off in XR experiences.

Jed Ashforth

6 min read

XR Expectations | Users expect the expected

Part 1 | Learn why giving the immersive user exactly what they expect is the key to surprising them.