Articles & Posts

Insights, articles and case studies

Jed Ashforth

13 min read

Why Designing for XR is Illusionism on Hard Mode

XR design steps up the illusionist tradition of not just fooling the audience, but encouraging them to fool themselves.

Jed Ashforth

7 min read

XR Expectations | A Symphony of Senses

Part 2 | Learn why the easiest things to do in real-life are often the hardest to pull off in XR experiences.

Jed Ashforth

6 min read

XR Expectations | Users expect the expected

Part 1 | Learn why giving the immersive user exactly what they expect is the key to surprising them.